Student Attitude to Internet Search Engines: Navigation and Optimization Problems

The article relevance. Currently, the world is rapidly undergoing process of Informatization all aspects society, development and introduction new information technologies. This highlights need for further reflection research on Internet its opening opportunities people. aim to study peculiarities attitude students search recommendation services Internet. Research methods: as a method, we used questionnaire survey method collecting primary information, which allows us identify various related systems results: examines specifics Russian systems, students' these services, their place in lives. novelty originality lies fact that first time space were studied. It shown initially developed sphere culture gradually began spread other spheres people's life, attracted e-Commerce figures. revealed those who discovered few years ago still use them choose leisure activities. some disadvantages systems: inaccurate recommendations, large number questions determine preferences. There distrust technologies among are relying intuition when choosing. determined often since most cases gadgets help spend free time, have fun: read book, watch movie, listen music. majority trust although they not always satisfied with recommendations. level student-user confidence traditional advertising marketing decreases simultaneously. from point view students, today only printed versions Newspapers, radio, but even mass broadcast television losing ground before promising communication channel. Practical significance: data Obtained this work can be research, economic Sciences, psychology, well theoretical issue.